SMCS is sometimes approached to work on special, short term projects. The agency has taken on everything from the launch of a web series, to Theatre Festival entries, the opening of restaurants and cocktail salons - including projects outside of the public relations landscape. SMCS' audacious nature, solid approach, and willingness to tackle challenges is the reason that clients, whether short term or long-standing, trust SMCS with their business.
PROJECTS
ARTISTRY BEAUTY SQUAD PROJECT
The Artistry beauty brand, one of the leading global, premium skincare and cosmetics brands, hired SMCS to identify (3 - 5) mid-tier/rising star makeup artists/beauty influencers to add to their roster of brand ambassadors, educators, spokesperson, in-line with a scheduled 2020 Q1 new Artistry product line launch.
SMCS outlined criteria, researched the landscape, identified resources and provided a list of (15-20) top-notch candidates, from which the Artistry Marketing Team selected their 5 new Beauty Squad members.
THEATRICAL DEBUT
SMCS was hired to work on the debut of award-winning professor Michael Shenefelt's play, Heloise, as part of the exciting line-up at the 2019 Annual Broadway Bound Theatre Festival (BBTF).
OFFICIAL OPENING - SUGAR MONK COCKTAIL SALON
OFFICIAL OPENING - SUGAR MONK COCKTAIL SALON
SMCS was hired to create a sense of excitement, anticipation and buzz in advance of SUGAR MONK, a new West Harlem cocktail lounge, opening. Important to this, was spotlighting The Art of Mixology which was one of the Salon's key features.
OFFICIAL OPENING - SUGAR MONK COCKTAIL SALON
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